Fall 2022
THIS ISSUE

A community-centered message

article summary

As the No. 1 public school of public health in the country, the Gillings School has become a source of guidance and authority amidst a global pandemic.

"“Providing clear and honest information to improve public health is a critical component of effective communications. Facts can change as new information comes to light, but we must always endeavor to shine a light on truth.” — Matthew Chamberlin, Associate Dean for Communications and Marketing

As the No. 1 public school of public health in the country, the Gillings School has become a source of guidance and authority amidst a global pandemic.

This has led to more engagement from the community in the form of rising student applications, growth in our residential and online programs, and exponential increases in our media and social media visibility.

The communications and marketing team leads a multipronged external mission that aids in the recruitment of students, faculty and staff and educates the public about advancements in public health while leading a robust media relations practice. Our internal mission must serve both the school and the university at large by collaborating across schools and units, supporting departments, alumni communications and central administrative units, all the while keeping our inclusive excellence goals front and center.

As the media landscape changes, we are finding new and unique ways to make communication more accessible. In the wake of COVID-19, we will continue to position the School as a leader in tackling health challenges, dismantling systems that contribute to inequities and combating disinformation.

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