Fall 2024
THIS ISSUE

Comms: Bridging the gap through communication

article summary

The School enhances public health communication, bridging global information gaps and expanding media presence to address health misinformation effectively.

At the UNC Gillings School of Global Public Health, we recognize the vital role of effective public health communication in saving lives. Strong support from our leadership, faculty and staff ensures our communications and marketing unit can adapt to the evolving media landscape.

To that end, we are wrapping up a strategic communications and marketing review that will help our unit strengthen its processes and bring dynamic communication to the broad audiences we serve.

We have grown our team to include a role that is focused on admissions communications, enabling us to stay in closer touch with prospective students as they navigate the admissions process.

News travels fast, and mis- and disinformation travel even faster. We continue to resist the urge to throw up our hands in response to what can seem like an insurmountable wave of bad information and, instead, continue to connect the dots that lead to beneficial public health impact and outcomes.

Our faculty’s expanding presence in mainstream media outlets, in addition to scientific journals, increases the reach of public health messaging to broader audiences who benefit from reliable information.

Finally, thanks to the generous support of the Burroughs Wellcome Fund, our Public Health Communications Fellowship continues to instill talented Master of Public Health students with the communications skills necessary to address ongoing public health challenges.

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