Matthew Chamberlin (Associate Dean for Communications and Marketing)
Gillings strengthens public health communication with clear, accurate information that counters misinformation and helps communities make informed decisions.
Clear and accurate public health communications are essential for protecting communities and saving lives. When information is timely, accessible and trustworthy, it helps people make informed decisions about their health and safety.
Effective communication builds public confidence, counters misinformation and ensures that vital resources (such as vaccines, treatments and preventive measures) are used appropriately. It ensures diverse audiences receive messages tailored to their needs from community members who they trust. In times of crisis, strong public health communication can mean the difference between widespread harm and a coordinated, effective response.
Top articles
- There’s a Right Way—and a Wrong Way—to Snack | The Wall Street Journal, July 8, 2024
- What a geriatric doctor wishes you knew now for healthy aging | CNN Health, July 12, 2024
- Four foods that should come with a smoking-style health warning | The Telegraph, July 29, 2024
- Fact-checking Kennedy’s health claims in his confirmation hearing | NY Times, January 29, 2025
Media Mentions
Gillings experts were quoted or mentioned in more than 250 media articles on many topics, including health policy, COVID-19, nutrition, alcohol use, vaccination, environmental health and food regulations. Top outlets include NC Health News, NPR, The New York Times and The Daily Tar Heel.
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